ARCHITECTURE 建築  |  INTERIOR 室內

The Bloom 綻放 冠軍磁磚台中形象館

Location: Taichung, Taiwan 台灣 台中
Typology: Commercial
Status: Built

With the evolution of technology, as a recycled and environmentally friendly building material, Tile application exceeds traditional impression.

Technology breakthrough creates diverse possibilities in size, shape, texture, thus rich opportunities to add value to buildings.

This project is located in the urban area of ​​Taichung City; flagship store of the well-known building materials brand "Champion Tile". Celebrating Champion’s 50th Anniversary, this building lights up the brand in a whole new attitude.

As a case of refurbished building project, the idea is to re-position the brand through image of a gallery with lifestyle events: diverse exhibition venues, dynamic events, and most importantly customer gathering.

This flagship store provides building material & lifestyle material solution and serves as a landmark standing out from the city skyline.

隨著科技演進，作為再生環保建材的磁磚，應用層面已超越傳統的印象，從製程、尺寸、形狀、質地、甚至紋理質感均呈現嶄新的突破，且開創更多元豐富的可能性。

本案位處台中市區，為知名建材「冠軍磁磚」的大型品牌形象館，代表的不只是磁磚或建材，而是一種品味與態度。

作為舊建築改造更新的個案，透過全新的思維規劃，結合展場、動態活動、匯集客群的多元性，賦予它更複合的功能與空間價值。藉著由外而內的細膩鋪陳，不僅提供消費者建材選購的整體解決方案，也將品牌精神與價值再次升級，讓質感家居、品味生活的印象，與建材品牌有更深地鏈結。

在設計規劃之初，即以複合性的機能空間定位，除了既有的磁磚展售外，亦增添藝文活動與跨界多功能的可利用性場域，創造建材磁磚與人文時尚、飲食、等生活產業及文化領域的互動連結，凸顯磁磚在功能之外，不凡的美學與設計感，讓整棟建築成為一座立體招牌與城市坐標，象徵對生活品味的創意與態度。